Company values
Brief
As MycoWorks was beginning to scale, the team decided to revise their existing values and behaviors.
They wanted the new values to be easier to remember and as concise as possible—all the while keeping the spirit alive of the five values and six behaviors on which the company had launched.
The company also wanted the values to speak to both internal and external audiences.
What does success look like?
The ideal outcome was three to four value statements that were memorable, actionable, and distinctly MycoWorks.
Result
I developed and presented three initial directions, one of which became the consensus frontrunner.
After iterating on feedback from stakeholders in the Marketing, People Ops, and the Executive teams, I landed on three strong value statements: Be Mycelial, Cultivate Quality, and Grow the Future.
As a final step leading to launch, I collaborated with the Culture team in developing principles and action statements related to each of the three value statements (see drop-down list below).
These value statements were adopted and integrated into MycoWorks’ branding campaigns, culture and outreach, with the intent of driving the company’s mission and culture far into the future.
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Connect and collaborate to innovate
・We respect all individuals and ideas
・ We succeed as one team -
Reach for the highest standards
・We strive for excellence
・We innovate to meet the needs of the customer -
Create today in service to future generations
・Sustainability is a pillar of our culture
・We function with a strategic mindset